A New Chapter, A Familiar Flame: The Story Behind Our Re-brand

There’s something powerful about a quiet flame — the way it flickers with intention, burns steady, and brings warmth even on the busiest, messiest days.

That’s what I kept thinking about during the late nights and early mornings that led to this re-brand.

Like you, I wear a lot of hats: mama, wife, full-time professional, side hustler, dream chaser.And somewhere between carpool lines and meal prepping, meetings and midnight cleanups, I felt it — this pull to evolve my business into something that felt even more aligned with who I am… and who I serve.

Why the Re-brand?

Let’s be honest — when life gets chaotic, the things that fill us up can fall to the back burner. That’s what happened to this business for a little while. My marketing felt disconnected. The branding didn’t fully reflect the heart of what I was trying to create. And to top it off, I have now transitioned into doing it solo.

It would’ve been easy to just let it fade out.

But here’s the thing: I started this brand because I believe that women like us — the everyday, hardworking, juggling-it-all kind of women — deserve beauty and peace in their everyday.Not just when we go on vacation or when the stars align, but right in the middle of the dishes, deadlines, and evening routines with kids.

So I dug back in.

Re-imagined the visuals.

Re-thought the product experience.

And centered it all around YOU — the woman who’s always giving and deserves a moment to simply receive.

What’s New (and What’s Always Been True)

The new website is cleaner, more user-friendly, and fully reflective of the aesthetic I know you love: minimal, modern, and calming. Think matte black vessels, clean white labels, and scents that don’t just smell good — they feel good.

But beyond the visuals, this re-brand gave me space to re-ground in my purpose:

To create candles that blend seamlessly into your life and your home — bringing small but meaningful luxury into the middle of your everyday chaos.

The Hurdles? Oh, There Were Many...

Trying to learn web design while juggling a full time job, motherhood, and everything in between wasn’t easy. There were nights I stared at a blank screen after bedtime routines, questioning whether I should keep going.

But each time, I came back to this: If I want to teach my kids to chase their dreams, I’ve got to chase mine — even when it’s inconvenient.

So I kept going. Slowly, imperfectly, but consistently. And now, we’re here.

A person meditating at sunrise is silhouetted against a backdrop of peaceful mountains and the tranquil sea, encapsulating a moment of serenity and contemplation.

For the Woman Who Sees Herself in This…

If you’ve been stretched thin, if your to-do list never seems to end, if you're craving more peace and presence in your home and heart — I see you. I am you.

And I hope this re-brand isn’t just a business update. I hope it’s a reminder that you can keep showing up for your dreams — even when it’s messy.That your vision is worth the time it takes to build.That a little light goes a long way.

Thanks for being here. For sticking around. For making space for the glow.I can’t wait for you to experience what’s next.

With love and light,

Jerica Broussard

Founder, Urban Flame Candle Company

SHOP the Scents HERE

🡓

You Deserve It

I'm Curious...

Which part of the re-brand are you most excited about?

• The new clean + calming aesthetic
• The intentional mission behind the brand
• Finally shopping the new site!
• The minimal, modern candle designs